PORTFOLIO
Norwegian Cruise Line UK Website
McLaren
British Triathlon SS
BBC Proms Interactive
Olay
Promotional Characters
World Banking
cabbell.co.uk
TriNews
Snowboard
Rowing & Regatta
Silent Pleasure
Vector Artwork
Endo
Tree24
NORWEGIAN CRUISE LINE :: full website and e-communications redesign
Role: Full Design including, Creative, User Experience, User Journey, CMS Management and SEO
Awards: Winner - Travelmole - Best Cruise / Ferry Website.
Awards Nomination: Travolution - Best Cruise Website. (Winner to be announced in November)
Norwegian Cruise Line Website Design
McLAREN AUTOMOTIVE :: advertising campaign
Role: creative artwork and design
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BRITISH TRIATHLON SUPER SERIES 2009 :: website
Role: creative artwork, website design
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BBC PROMS 2009 :: interactive facebook application
Role: creative and digital design
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OLAY :: advertising campaign
Role: creative artwork and design
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PROMOTIONAL CHARACTERS :: for Norwegian publishing house
Role: creative artwork, illustration and design
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WORLD BANKING :: publication redesign house
Role: creative artwork, layout design, and project management
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CABBELL :: website redesign :: www.cabbell.co.uk
Role: creative and digital design
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TRINEWS :: magazine layout and production
Role: layout and production design
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COMPETITION ENTRY :: snowboard design
Role: artwork and design
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ROWING & REGATTA :: magazine design, layout and production
Role: advert design and production
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SILENT PLEASURE :: event flyers, posters and branding
Role: creative artwork and design
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VECTOR ARTWORK :: various projects
Role: artwork and design
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ENDO :: collapsible 2-man sailing boat
Role: design, engineering, 3D modelling, and artwork
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TREE24 :: logo and branding
Role: artwork and design
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ABOUT

I am a digital designer and creative lead who studied Product Design at Bournemouth University before heading to London, where I now work as Lead Web / Graphic designer for Norwegian Cruise Line.

My original plan for a career in product design was interrupted a couple of years into my degree when I discovered Adobe. After that it was all over: "I fell in love with it. I love the ability to create something unique and instantly share it with the world".

I found that I could use the same design process ingrained in me through product design and apply it to digital projects. I quickly picked up Adobe, HTML, CSS and Javascript by finding any way I could to apply it to product design projects and began experimenting with all of my new tools.

A few years later I am now immersed in the digital design community and cannot learn fast enough. Enjoying the challenge of mastering new editing techniques, PHP, e-communications and various CMSs I aim to produce beautiful yet functional digital experiences.

I draw my inspiration from everyday life – places I visit, music I listen to, different cultures and the creative people I work with – treating each new project as a chance to try something new and create something different.

Between creating digital designs, I really enjoy shooting around the countryside on my mountain bike, trying to play sports and a hot cup of tea.

NEWS

13 Jul 2011:   One down One to go! ncl.co.uk has just won the award for 'Best Cruise / Ferry Website' at the Travel Mole Awards.

1 Jul 2011:   ncl.co.uk has been nominated for 'Best Cruise Website' at the Travel Mole Awards and the Travolution Awards. Fingers Crossed.

13 Jan 2011:   Following the success of the UK website I have been promoted to lead designer for Europe, tasked with revitalising the EU, German, Spanish and Italian website in the same way as ncl.co.uk.

20 Dec 2010:   ncl.co.uk is live.

8 Jul 2010:   The design of the all new ncl.co.uk website starts here. Look out for the exciting new site mid Dec.

15 Dec 2009:   I will be starting a inhouse design role for Norwegian Cruise Line. Tasked with reserecting their failing UK website and injecting new creativity in to their advertising and collateral design.

17 Nov 2009:   I am currently looking for a new design position, within the London area.